MooScience: the science of milk




Before I tried their products, I had many questions about Choopoons’ labneh and yogurt products, including whether they used wholesome and natural ingredients, whether they were environmentally friendly, and most importantly – whether their products tasted good or not. In talking with the family behind this company, I was impressed to learn that their goal was to develop a healthy, delicious, and affordable yogurt product line that reflected their cultural heritage. Moreover, their products use only simple, natural ingredients. They are committed to producing an environmentally sound yogurt that uses milk from local family dairies and uses excess whey from their labneh to make their yogurt smoothies.

Single cow grazesChoopoons makes whole foods with excellent nutritional profiles and live probiotics. Whole foods are better for you than processed foods, since whole foods contain all the vitamins, minerals, and nutrients naturally found in the food. These nutrients interact to help promote good health. Choopoons products are made with all natural whole milk, which contains protein, calcium, potassium, iodine, and natural dairy fat. Recent research studies show that consumption of whole milk products and milk fat is linked to a lower risk of obesity, cardiovascular disease, cancer, and type 2 diabetes.

In spite of the benefits of dairy fat, it is difficult to find a superior whole milk Greek yogurt. Choopoons yogurt, traditionally called labneh, is made in the old-fashioned, traditional way with whole fresh milk. This takes more time and produces an exceptional product – both higher in protein and much thicker than most regular yogurts. This natural thickness gives labneh a very smooth and creamy texture. Extra acid whey from the labneh is used to make a delicious yogurt smoothie. Both sweet and acid whey have nutritional benefits.

Choopoons products are highly nutritious. Labneh is an excellent source of protein. Your body uses protein to build healthy muscles, bones and skin. Studies show that consuming whey protein increases lean body mass, reduces metabolic risk factors, and boosts immunity. Highly digestible milk proteins contain all the amino acids needed by your body. The casein and whey protein combination in dairy can help accelerate weight loss while increasing lean muscle.

Choopoons Labneh is an all-natural spreadable yogurt made without artificial thickeners, sweeteners, flavors or colors. It has a thick, creamy texture similar to sour cream or cream cheese. Spreadable labneh comes in many flavors and is a delicious and easy way to add protein to a snack. You can spread it on crackers, fruit, strawberries, bagels, vegetable sticks and other foods to increase both nutrition and taste.

Two tablespoons of plain spreadable labneh contains 3 grams of protein, 1 gram of carbohydrate and only 40 calories. Labneh is much lower in calories, sugar, sodium and total fat than spreads such as cream cheese, sour cream, and mayonnaise. In addition, it is a whole food product that supplies healthy probiotics. You can substitute it for higher calorie, less nutritious spreads while still adding that creamy texture and taste that many of us crave.

Choopoons Mediterranean Yogurt Smoothies also are a nutritious snack or mini-meal. They are a good source of protein, calcium and other essential nutrients. Studies show that snacks containing protein, carbohydrates and fat satisfy your hunger while giving you energy.

Choopoons products contain probiotics, which help keep the gut microflora healthy and may have other health benefits.  Eating probiotics may help with weight loss, irritable bowel syndrome, and skin disorders. Fermented yogurt products are a tasty way to consume probiotics.

The yogurt smoothie is also an excellent workout drink. It contains a balanced complement of five electrolytes; 410 mg potassium, 300 mg calcium, 340 mg sodium, 510 mg chloride, and 27 mg magnesium. Research shows that milk based sports drinks are an effective way to rehydrate after exercise. Drinking milk products after a workout reduces muscle damage, enhances muscle recovery, and accelerates new muscle growth.  Whey and milk based sports drinks are great for post workout recovery.

Unlike carbohydrate based sports drinks, Choopoons yogurt smoothies contain both protein and carbohydrates. The yogurt smoothie has 7 grams of protein and 13 grams of carbohydrates per serving. Drinking sports beverages containing protein and carbohydrates enhance protein metabolism and recovery compared to consuming sports drinks containing only carbohydrates.

Choopoons products are clean foods with whole simple ingredients. They do not contain artificial colors, sweeteners or flavors. Choopoons does not use high fructose corn syrup or thickeners in their yogurts. All of their yogurt products are made here in the United States.

Finally - Choopoons is an environmentally responsible company. Choopoons uses the excess whey from their labneh yogurt to make their yogurt smoothies. Acid whey is actually good for you.  Unfortunately, many companies discard it. This can cause environmental problems. Choopoons solves these problems by using the acid whey to create a tasty yogurt smoothie.

Choopoons also supports their local farmers. The milk from Choopoons’ products comes from local dairies with cows not treated with rBST (bovine somatotrophin). This hormone is used to increase milk production. However, due to possible negative effects on cows’ health and welfare many farmers choose not to use it on their animals.

I’m very picky about what I eat. As a Nutritional Biochemist, I appreciate the healthy properties of Choopoons’ products and all natural ingredients, but as a hedonist, I appreciate the luscious rich taste!